Survey: Search marketing gender pay gap is widening

Survey: Search marketing gender pay gap is widening

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity.  Additionally, women were more likely to have changed jobs or received promotions more recently than … Read more

Diggity Marketing SEO News Roundup — June 2024

Diggity Marketing SEO News Roundup — June 2024

This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns to help you make sense of this huge event in the search history, and Google’s reaction. In the top stories, you’ll learn why there may be one … Read more

Is bad customer data sabotaging your marketing efforts?

Is bad customer data sabotaging your marketing efforts?

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success, where industry experts will … Read more

The Future of Influencers & Influencer Marketing – Digital Freak

The Future of Influencers & Influencer Marketing – Digital Freak

The influencer marketing industry is booming, projected to grow from USD 13.86 billion in 2023 to USD 139 billion by 2031. According to Sprout’s 2024 Influencer Marketing Report, influencer content being consumed 13.2 times more than traditional media, with almost half of consumers making purchases at least once a month because of influencer posts and … Read more

Content marketing and SEO: Creating an integrated SEO plan

Content marketing and SEO: Creating an integrated SEO plan

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing.  This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan.  What … Read more

The B2B releases I wish we’d gotten at Google Marketing Live

The B2B releases I wish we’d gotten at Google Marketing Live

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused … Read more

40+ Best Marketing Agency Tools — 2024 List

40+ Best Marketing Agency Tools — 2024 List

Blog / Best Marketing Tools / Best software for marketing agencies in 2024 If you own a marketing agency, you know how important it is to operate at peak efficiency, especially when managing multiple client projects. The most successful agencies accomplish this through dedicated tools that help streamline workflows and keep clients happy. But with … Read more

START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy

START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more

GA4: The Missing Piece for Smarter Marketing Decisions – Digital Freak

GA4: The Missing Piece for Smarter Marketing Decisions – Digital Freak

Imagine having a crystal ball for your marketing. Google Analytics 4 (GA4) puts that power in your hands! This revolutionary platform empowers small businesses with a wealth of features designed to unlock valuable customer insights, optimise campaigns across channels, and navigate the evolving privacy landscape. As a Melbourne-based digital marketing agency specialising in affordable marketing … Read more

From Recognition to Revenue: Measuring Brand Awareness for Marketing Success – Digital Freak

From Recognition to Revenue: Measuring Brand Awareness for Marketing Success – Digital Freak

Brand awareness is the cornerstone of any successful marketing strategy. It’s the degree to which your target audience recognises and remembers your brand and its offerings. A strong brand presence fosters trust, loyalty, and ultimately, conversions. But how do you measure the effectiveness of your brand awareness efforts? This guide from our small business marketing … Read more

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