16 Tactics for a Winning Mobile App Marketing Strategy

16 Tactics for a Winning Mobile App Marketing Strategy

People mostly download apps for two reasons. To be entertained. Or to carry out a task. A mobile app marketing strategy can help you convince your target audience your app will serve their needs. Below, we cover various mobile app marketing tactics to boost awareness. And downloads.  Most importantly? You’ll learn how to build a … Read more

How to Create a Marketing Budget in 9 Steps (+ Free Template)

How to Create a Marketing Budget in 9 Steps (+ Free Template)

What Is a Marketing Budget? A marketing budget outlines the expenses a business plans to allocate toward marketing in a specific time frame. Budgets are typically established on an annual or quarterly basis.  The expenses detailed in a marketing budget may include the following:  Marketing team salaries Software costs Web hosting Ad placement Press relations … Read more

70+ Digital Marketing Tools: Choose Your Best Fit!

70+ Digital Marketing Tools: Choose Your Best Fit!

Blog / Digital Marketing / 70+ Best Digital Marketing Tools Succeeding in digital marketing means working smarter, not harder. That’s why we curated this list of over 70 of the most powerful digital marketing tools on the market. This list’s tools cover a wide range of categories, from SEO optimization and analytics to marketing automation, … Read more

What does ‘Real-Time Marketing’ really mean?

What does ‘Real-Time Marketing’ really mean?

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is … Read more

Search Marketing Generalists Vs. Specialists: Pros And Cons

Search Marketing Generalists Vs. Specialists: Pros And Cons

Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more

Facebook Marketing for Manufacturers: 6 Powerful Ideas

Facebook Marketing for Manufacturers: 6 Powerful Ideas

Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your … Read more

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

Running a business is a journey. Just like a real trip, it has a starting point and an end goal. When you set out on a journey, you launch a navigator to determine your current coordinates, keep track of landmarks, and predict when the next stop will be. When you start a business, you set … Read more

96 Content Marketing Statistics You Need to Know for 2024

96 Content Marketing Statistics You Need to Know for 2024

Content marketing is undergoing some big changes in 2024. AI writing tools, new content formats, changes in search behavior, and new Google algorithms—all this creates a new direction for the industry. Check out our 2024 edition of the most important content marketing statistics.  Top Content Marketing Statistics In this section, you’ll find the most impactful … Read more

Affiliate Marketing Guide: What It Is + Steps to Start

Affiliate Marketing Guide: What It Is + Steps to Start

What Is Affiliate Marketing & How Does It Work? Affiliate marketing is a performance-based marketing practice that involves individuals or businesses promoting another company’s products or services. And earning commissions for the results they drive. Here’s how it works: Affiliate marketers (publishers or creators) generate content containing referral links provided by the affiliate program or … Read more

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