![How to Create a Winning Social Media Marketing Strategy [Free Template]](https://static.semrush.com/blog/uploads/media/94/04/9404d69596303391b679c0febe3bd93d/5ede0a3d323ac876f2aa51a018703bcf/winning-social-media-marketing-strategy-sm.png)
Small business owners and solopreneurs wear many hats. From managing finances to handling customer service, your plate is always full. Adding social media marketing to the mix may seem overwhelming and time-consuming. But the right strategy and tools can be a game-changer for your business. In today’s digital-focused market, having a strong presence on social … Read more
The business-to-business (B2B) landscape is evolving rapidly in response to digitalization, market trends, and technological advances. For example, the rise of ecommerce has enabled new business ******, such as software as a service (SaaS) and dropshipping. As the B2B market evolves, it becomes increasingly difficult to stay competitive. That’s why it’s essential to keep up … Read more
What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking to find more sustainable ways to carry out their operations. A company that can say that taking an environmentally friendly approach will make a good … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
What Is Affiliate Marketing? Affiliate marketing is a performance-based strategy in which businesses reward affiliates for attracting new customers through their marketing efforts. It involves three key players: the merchant (or company), the affiliate (you), and the customer. Affiliates earn money primarily through commissions. By promoting products or services and driving leads or sales for … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping … Read more
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share … Read more
You won’t want to miss this roundup covering the changes that have come down through the end of March and early April. A huge update has landed, and SEOs have learned many new ways to make the most of AI. The three biggest stories of the month come first. You’ll get a look into the … Read more
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