What is Ecommerce Marketing? Ecommerce marketing uses promotional tactics to attract new customers to your store, convert them into paying customers, and encourage them to return for future purchases to increase retention. Ecommerce marketers use many channels to attract website visitors, including email and social media marketing, search engine optimization (SEO), and pay-per-click (PPC). For … Read more
A request for proposal (RFP) in marketing is an efficient way of finding the expert help you need to grow your brand. Without one, it’s easy to pick the wrong digital marketing agency partner and get stuck paying for services that don’t benefit your business. In this article, you’ll learn what an RFP in marketing … Read more
Content is a vital part of most marketing strategies. But without the right tools, trying to create compelling, effective content can feel like a slow and frustrating game. One that eats into time and money better spent on more efficient strategies. In this article, you’ll learn about the best content marketing solutions for creating an … Read more
What Is CRM Marketing? Customer relationship management (CRM) marketing is a strategy that includes mindfully managing interactions with prospective and current customers throughout the sales process to promote positive perception of your brand. With CRM marketing, you can leverage data to create personalized communications. The goal is to build lasting relationships with the recipients. This … Read more
Internet marketing is the best way to build brand awareness, nurture leads, and turn customers into loyal advocates. In this article, you’ll learn what it is, which tactics are the most effective, and how to build your first strategy. We’ll also explore three excellent internet marketing tools to streamline your journey. What Is Internet Marketing? … Read more
It’s fair to say that there are very few businesses that have not experienced some level of downturn due to COVID-19. While it may be tempting to hit pause on your SEO and organic marketing strategy, this could be a very costly mistake. If at all possible, it’s crucial to continue with (or commence) SEO, … Read more
Marketing is the process businesses use to promote their products, services, or brand. It can have diverse objectives, from growing an audience to driving sales. There are countless types of marketing. And the list only seems to grow longer as technology develops. To help you understand your options, here are 20 of the most common … Read more
ChatGPT is a hugely versatile tool. And with the right ideas and a little practice, it can make your marketing workflow more efficient and effective. In this article we’ll cover eight of the best ways to use ChatGPT for marketing. We’ll also include specific prompts to get you started. But first, here’s a quick refresher … Read more
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Ready to change the … Read more
What Are Marketing Tactics? Marketing tactics are specific tasks designed to execute on your strategy and accomplish your marketing goals. For example, publishing an infographic as part of your content marketing strategy to increase brand awareness: Marketing tactics help you appeal to your target audience, maximize sales, and stay competitive. Tactics differ depending on your … Read more
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