Sustainability in Marketing: How to Promote Eco-Friendly Practices

Sustainability in Marketing: How to Promote Eco-Friendly Practices

Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking to find more sustainable ways to carry out their operations. A company that can say that taking an environmentally friendly approach will make a good … Read more

How to Promote a Blog in 2024

How to Promote a Blog in 2024

Writing interesting blog posts isn’t enough to build a brand. Or generate recurring income.  A successful blog also needs successful marketing.  Our guide will give you foundational tips to to market your blog like a business. Helping you drive traffic and visibility, connect with new readers, and get your content in front of the right … Read more

16 Innovative Marketing Ideas to Promote Your Business

16 Innovative Marketing Ideas to Promote Your Business

Wondering how to make your business or product stand out from the noise?  Explore 16 innovative marketing ideas that can help you boost visibility, engage your audience, and drive conversions. 1. Leverage Content Marketing Content marketing involves creating valuable content related to your brand or industry that resonates with your target audience.  There are different … Read more

Google AR beauty ads now let brands promote lip, eye products

Google AR beauty ads now let brands promote lip, eye products

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR … Read more

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