May 7, 2024

Daily Search Forum Recap: May 7, 2024

May 7, 2024 by BTR

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has started to enforce the site reputation abuse policy with manual actions, not algorithmically yet. Google may have had another algorithm update on May 3rd. Google … Read more

Google is not about blue links, says ex-CEO Eric Schmidt

May 7, 2024 by BTR

“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new … Read more

Meta launches AI-powered ad creativity tools

May 7, 2024 by BTR

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers … Read more

Big Brands Apparently Receive Site Abuse Manual Actions

May 7, 2024 by BTR

Google indicated that manual actions were coming to webpages that host third party webpages and according to some, the effects of those manual actions may be showing up in the search results. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted late on May 6th that Google was enforcing the new site reputation abuse policy with … Read more

Report: 64% of technical SEOs believe AI isn’t a job security threat

May 7, 2024 by BTR

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a … Read more

17 Key SEO Metrics to Track for Enterprise Sites

May 7, 2024 by BTR

Navigating the complex world of SEO reporting can often feel overwhelming. With a myriad of metrics available, it’s crucial to pinpoint which ones truly matter to your strategy.

What is ad hijacking and how do you protect your brand from it?

May 7, 2024 by BTR

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics … Read more

How to Create a Content Outline: A Step-by-Step Guide

May 7, 2024 by BTR

What Is a Content Outline? A content outline is a document that details what an article should include. It serves as a framework for the completed piece. Content outlines typically include the following elements: Title (H1): The title or headline of the article Main sections/headings (H2): These are the major divisions of your content. Each … Read more

What Is Pixel Ranking and Why Is It Important for SEO?

May 7, 2024 by BTR

Traditional rank tracking that only tracks the blue organic links doesn’t consider the varying heights of SERP features like Google ads, carousels, or rich snippets, which can push organic results further down. Source link

12 SEO HTML Tags You Need to Know

May 7, 2024 by BTR

HTML tags are pieces of code you add to webpages to provide context to search engines. They help search engines determine what your site is about. HTML stands for hypertext markup language. It’s the language used by websites. Tags are also used to structure content. And define how it should be displayed in a web … Read more

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