Navigating the complex world of SEO reporting can often feel overwhelming. With a myriad of metrics available, it’s crucial to pinpoint which ones truly matter to your strategy.
Metrics
Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog
Running a business is a journey. Just like a real trip, it has a starting point and an end goal. When you set out on a journey, you launch a navigator to determine your current coordinates, keep track of landmarks, and predict when the next stop will be. When you start a business, you set … Read more
Link Building Metrics: How to Measure and Track Success
Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more
Google Analytics Updates Conversion Metrics To Better Match Google Ads
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more
Content Performance: 19 Metrics to Track Your Results
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What Is Content Performance? Content performance refers to measuring the impact your published content makes on your target audience as well as your business. Marketers measure the performance of their content through different sets of metrics that we’ll go over shortly. And the purpose is to gain insights into how aligned your content is with … Read more
5 Metrics to Use in SEO Split Testing (And Rankings Isn’t One)
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Choosing the right metric for an SEO split test directly impacts the validity and applicability of your test results. Source link
Content Reporting Guide: Essential Metrics, Tools, and Examples
What Is Content Reporting? Content reporting is the process of collecting, analyzing, and presenting data regarding content performance to inform strategy and decision-making. This involves tracking various metrics like page views, engagement rates, conversion rates, and social shares to understand how content resonates with your audience. Content reporting can also help identify trends, inform future … Read more
The Top 24 Website Metrics to Track in 2024
Running a website without tracking its performance is like flying a plane without a navigation system. You won’t know if you’re headed in the right direction. Or where you should course-correct. The right set of website metrics provides consistent feedback on what’s working and what isn’t. So you can adapt. And hit your marketing goals. … Read more
23 Actual Content Metrics From Actual Marketers
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This … Read more
SEO Metrics and KPIs: What Must Be Tracked and Why
Blog / SEO Strategy / Top SEO Metrics to Track In SEO, understanding and keeping track of the most relevant metrics can make the difference between having a site that gets lost in the vast digital world and having a site that reaches the top of the SERPs. It’s not just about collecting data, but … Read more
