8 SEO KPIs to Track for Measuring Organic Traffic Growth » Rank Math

8 SEO KPIs to Track for Measuring Organic Traffic Growth » Rank Math

Are you beginning to learn about search engine optimization (SEO) but finding it too complex? Although SEO can appear confusing, you can determine what is working and what needs to be changed to increase traffic by examining specific key measures known as KPIs (Key Performance Indicators). But which SEO KPIs should you monitor to determine … Read more

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting … Read more

KPIs vs. Metrics: The Key Differences for Business Success

KPIs vs. Metrics: The Key Differences for Business Success

What Are Key Performance Indicators (KPIs)? Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business. They help you evaluate whether your business is on track for achieving success. And are actionable, attainable, and time-bound. An example of a KPI is, … Read more

SEO KPIs: Embracing user-centric metrics

SEO KPIs: Embracing user-centric metrics

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns.  This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks.  By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral … Read more

Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: … Read more

Metrics That Matter: Tracking and Analysing Key Performance Indicators (KPIs) for Facebook Ads

Metrics That Matter: Tracking and Analysing Key Performance Indicators (KPIs) for Facebook Ads

Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It allows businesses to measure the effectiveness of their advertising efforts and make data-driven decisions. Accurately tracked KPIs provide insights into what’s working and what isn’t, enabling marketers … Read more

People will use ChatGPT to find answers in 2024 are your search KPIs ready?

People will use ChatGPT to find answers in 2024 are your search KPIs ready?


With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projections in 2024/2025.

A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.

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