Metrics That Matter: Tracking and Analysing Key Performance Indicators (KPIs) for Facebook Ads

Metrics That Matter: Tracking and Analysing Key Performance Indicators (KPIs) for Facebook Ads

Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It allows businesses to measure the effectiveness of their advertising efforts and make data-driven decisions. Accurately tracked KPIs provide insights into what’s working and what isn’t, enabling marketers … Read more

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