While SEO benchmarks aren’t a **** topic, you can’t ignore them. Here’s the deal: You don’t need to benchmark 50 different SEO metrics. Instead: Focus on the KPIs that actually matter to develop an effective SEO strategy. In this guide, I’ll show you how to benchmark your SEO performance (the right way), what you should … Read more
What Are Sitelinks? Sitelinks are the links below a search result or ad that accompany the main listing. They point to additional pages from the listed website. Sitelinks are search engine results page (SERP) features, typically displayed for branded searches, that provide more website information to enhance the searcher’s experience. In the example below, the … Read more
For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that has not changed in 2024 from 2004. Danny Sullivan, the Google Search Liaison, recently said on X, “yes, we should be rewarding the … Read more
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the … Read more
What Are YouTube Backlinks? YouTube backlinks are external links to your site that come from a YouTube video or anywhere on the surrounding platform. Like this one: Building backlinks from reputable sources is an essential part of an off-page SEO (search engine optimization) strategy. And YouTube backlinks can help improve your website’s search rankings and … Read more
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that … Read more
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But just how much? Let’s explore. There is no short answer to this. If you ask … Read more
Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It allows businesses to measure the effectiveness of their advertising efforts and make data-driven decisions. Accurately tracked KPIs provide insights into what’s working and what isn’t, enabling marketers … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
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