Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query. Shameem shared a screenshot and … Read more
Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page Insights is that button you can press while on a website using the Google app to get more details about that web page, … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. If one takeaway will keep you on the cutting edge of SEO, it’s understanding Andrea Volpini’s quote about “ontologies.” But I haven’t seen anyone else present SEO … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the … Read more
There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. I understand where this comes from, especially with the traditional approach to SEO being around words and phrases. Indeed, most of the algorithms that the first wave of SEO pros (like me) grew up with … Read more
When strategically utilized, ChatGPT can surpass manual human effort in output quality. No, the tools won’t write better content. Instead, I believe a writer armed with this technology can craft optimized content that’s better aligned with Google’s ranking criteria. By exploring various methods of content scoring and entity extraction, I aim to guide you toward … Read more
The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era. Building your own SEO ‘notional machine’ In my early years of … Read more
Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “entities” within it. Adding entities into schema can help Google better understand the key topics of your content. In … Read more
In the past, content publishers would optimize their content for keywords in an attempt to satisfy search engine preferences and boost their rankings. As a result, the search engine results page (SERP) returned results with poor-quality content that failed to answer user queries. Fast forward to today, search engines now prioritize positive user experience and … Read more
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