Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
What Is Semantic Search? Semantic search refers to the process of how search engines understand and match keywords to a searcher’s intent in organic search results. Before semantic search, search engines like Google operated like matchmakers—aligning specific words in your query with those exact words on webpages. The results were straightforward but often lacked depth. … Read more
Since the Internet first went public and the first search engines broke proverbial ground, there’s been digital marketing and some form of search engine optimization, or SEO. From the rise of Google in the late 1990s to the growth of semantic SEO today, the industry has continued to evolve. The social media boom in the … Read more
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity. Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it … Read more
One of the most effective SEO tactics you can leverage is using semantic keywords to support your content. Source link
Semantic HTML plays a leading role in making the web universally inclusive. This blog dives into the connection between semantic HTML and accessibility, unraveling the benefits and best practices. Understanding Semantic HTML Semantic HTML involves using HTML tags that carry meaning beyond their presentation. Instead of merely dictating how content should look, semantic tags provide … Read more
The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines. Unlike … Read more
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the … Read more
Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic HTML is generally regarded as a good practice. But does it have an SEO impact on Google Search? What is the <ARTICLE> HTML Element? The … Read more
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