The Impact of the EU Digital Markets Act on SEO
The EU Digital Markets Act (DMA) was designed to level the playing field in the digital sector by setting clear criteria to pinpoint “gatekeepers” such as Google. Source link
Impact
Google Chrome IP masking could radically impact search advertising
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning … Read more
Google On The SEO Impact Of 503 Status Codes
Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more
E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024 – Vizion Interactive
Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When … Read more
Google: Incremental Improvements May Not Impact Rankings
In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Mueller suggested that these minor optimizations may yield few visible search ranking changes. Core Web Vitals, a set of user-centric metrics measuring … Read more
Removal of Google Cached Pages: Impact and Alternatives
What Were Google Cached Pages? Google cached pages were Google’s records of how pages looked when they were last indexed. You could access a cached page by doing a Google search for the page’s URL. And clicking the three vertical dots next to its search result on the search engine results page (SERP). An “About … Read more
Google Says Canonicalizing From WWW to non-WWW Won’t Heavily Impact Your Rankings
Google’s John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com – that change would not have a big impact on your rankings. He wrote on Reddit, “This won’t cause problems with search visibility / rankings / indexing: when … Read more
Google On Spammy Backlinks & Negative Impact On Rankings
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more
The Impact of the Discussions and Forums Feature By Industry
Since the news of Google and Reddit’s partnership was announced in February, many SEOs have been curious about the impact it has on the SERPs. Source link
Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed
The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update. Widespread Deindexing Ian Nuttall, a prominent figure in the SEO community, has … Read more
