Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big part of why Amazon is so competitive. If you are among the Amazon sellers who struggle with Amazon SEO, you need to understand … Read more
Reading Time: 11 minutes As the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online. By continuously scanning over millions of domains, Googlebot helps Google’s algorithms understand the vast landscape of the internet and maintain its dominance in search with over 92% … Read more
I’ve been having a lot of convos at Seer over the past year that all start with the same question: Why isn’t Google winning at AI? They have the data, the money, the talent, AND they invented many of the critical breakthroughs that got us where we are today. Yet, they aren’t winning in AI. Why?
We’ve worked with multiple clients who often have a limited image library with no video content or the budget to shoot footage, but still need to produce video ads to improve click-through-rates with their paid media campaigns.
Reading Time: 7 minutes According to Ahrefs, about 73% of readers skim web content, and only 27% read it fully. You’ll need to master web content writing if you not only want to increase the time a user spends on your website, but also want to see them take impactful actions on your website that … Read more
Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When … Read more
Reading Time: 6 minutes March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those released by Google over the past decade, Google hopes to reduce unhelpful content in Search Engine Result Pages (SERPs) by 40%. Many … Read more
When our Innovation team, a blend of Product Managers and Data Engineers, met at our home office in Philadelphia, we had a clear target: to fast-track a prototype combining GenAI with our data platform Supernova in one day.
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
Reading Time: 5 minutes If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together in the same breath. But why is that? How exactly does your online reputation affect your visibility on search engines and your … Read more
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