Project management for in-house SEO teams: 6 best practices

Project management for in-house SEO teams: 6 best practices

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming.  This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant … Read more

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

The digital age has brought countless benefits to marketers and businesses looking to better reach their audience. But there is no doubt that it has also brought some significant challenges.   Most important among them: the digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, … Read more

The 15 Best Online Reputation Management Tools for 2024

The 15 Best Online Reputation Management Tools for 2024

One bad customer review, comment, or post can ruin your brand’s reputation. But how do you stay on top of online reviews with so many different review platforms out there? This is where online reputation management tools can help. Online reputation management tools are software solutions designed to help companies monitor and manage their brand … Read more

Effective SEO Management Structures For Multilingual And Multinational Websites

Effective SEO Management Structures For Multilingual And Multinational Websites

In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more

Microsoft Ads unveils major changes to hotel and property ad management

Microsoft Ads unveils major changes to hotel and property ad management

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to … Read more

SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

72 SEO – 17 min read – December 26, 2023 Sophie Brannon The key success factors for an SEO specialist in the agency will be expertise, creativity, and the skill of managing relationships with customers. Communications play a vital role in business promotion. You are unlikely to get a profitable contract if you have technical … Read more

Review App For Local Business Review Management

Review App For Local Business Review Management

Online reviews are vital for businesses because they build consumer trust and influence decision-making.  Positive reviews can boost your business’s reputation and help you attract more customers.  While negative reviews—though they can sting sometimes—provide valuable feedback for improvement. In this post, we’ll explore what a review app is and how it can help you manage … Read more

9 Local Business Listing Management Tools to Boost Foot Traffic

9 Local Business Listing Management Tools to Boost Foot Traffic

Local listing management is like making sure your business can be found on a giant online map. It’s about giving your business a digital ID card that tells people: Who you are (your business name) Where you are (your address) How to reach you (your phone number and website) This information shows up in many … Read more

What is Content Management? Definition, Types & Strategies

What is Content Management? Definition, Types & Strategies

What is Content Management? The systematic approach to creating, organizing, governing, and storing digital assets is called content management. It gives you control of the material you publish to keep your site organized, up to ****, and relevant. Our State of Content Marketing: 2023 Global Report found that content quality and publication frequency are top … Read more

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