Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

The digital age has brought countless benefits to marketers and businesses looking to better reach their audience. But there is no doubt that it has also brought some significant challenges.   Most important among them: the digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, … Read more

The New Wizards: 100x Development in the age of Generative AI / Blogs / Perficient

The New Wizards: 100x Development in the age of Generative AI / Blogs / Perficient

Last year I reread and still **** Ursula Le Guin’s books in The Earthsea Cycle. In the land of Earthsea, wizards are not all-powerful beings, but are humans able to manipulate nature around them by speaking words of power – the true names of things and creatures. I have been working with coding assistants and … Read more

SEO News You Can Use: Domain Age Does Not Affect Your Ranking – Google Expert | SEOblog.com

SEO News You Can Use: Domain Age Does Not Affect Your Ranking – Google Expert | SEOblog.com

Bought a new domain and want to rank high fast? Some would say that’s hard to do, but Google’s John Mueller begs to differ. Someone on Twitter (now known as X) asked this now-deleted question: “Does the age of a domain name impact Google search rankings?” Mueller replied that the only people who would say such a … Read more

Google Answers If Domain Age Impacts Rankings

Google Answers If Domain Age Impacts Rankings

Someone on X (formerly Twitter) asked if domain age impacted search rankings. Google’s John Mueller sets the record straight. The person asking the question tweeted: “Does the age of a domain name impact Google search rankings?” SEOs have for a long time noticed that older domain names correlate with top rankings. But correlations are generally … Read more

Mastering SEO in the Age of Google SGE Actionable Tips for Success | Improve My Search Ranking

Mastering SEO in the Age of Google SGE Actionable Tips for Success | Improve My Search Ranking

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. Google’s Search Generative Experience (SGE) is a new paradigm that’s poised to transform the SEO game. According to a study, 77.8% of SGE-enabled searches now have AI results. Interestingly, the Fashion category has the most AI-generated SGE results — 99%. Are … Read more

Is Google’s new AI chatbot the Bard of the digital age?

Is Google’s new AI chatbot the Bard of the digital age?

In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI … Read more

Brand Building in the Digital Age

Brand Building in the Digital Age

Estimated reading time: 9 minutes A potent brand identity acts as a lighthouse, steering consumers toward confident choices. Once upon a time, a splashy logo and a memorable catchphrase were the key pillars of brand building. Now, in this digital era, it’s a different ballgame. Today, it encompasses a company’s very essence: its values, its … Read more

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