For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed … Read more
Shopify, WooCommerce, and other platforms allow you to set up an online store within hours—that’s the easy part. The challenge lies in knowing how to increase ecommerce sales. A good starting point is to research your audience so you can deliver personalized shopping experiences they ****. Then, optimize your website for search engines and leverage … Read more
LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care. As the deprecation of … Read more
Blog posts often take a long time to write, edit, and publish. So it can be frustrating when that content doesn’t bring any traffic to your blog. In this post, we’ll offer 14 tips for getting more organic traffic to your blog. So you can get more eyes on your content. 1. Do Keyword Research … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
What is the purpose or goal of a Google search? If you want your website to be among the top search results, you have to know the answer to that question. Of course, it’s still important to use the right keywords in your text. But ultimately the deciding factor will be whether your content aligns … Read more
In this post, you’ll learn exactly how to create and implement an effective SaaS SEO strategy—step by step. This is the same strategy we’ve used to grow our own blog to over 1.5 million organic search visitors around the world per month. So if you want to get higher Google rankings, you’ll **** the actionable … Read more
Struggling with your content marketing? Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s how to find these topics: Go to Ahrefs’ Keywords Explorer Enter … Read more
Website authority is a score calculated by Semrush using data about your website. The score is an estimate of how well-positioned your website is for ranking against other websites in your industry. This guide will give you a better understanding of how Semrush calculates Authority Score. And show you how to increase website authority with … Read more
Have you ever stopped mid-scroll to read an ad that just gets you? It might have even convinced you to buy what it was selling. Or made you laugh and share it with a friend. That’s effective ad copy in action. Copywriting in general is snappy, engaging, and persuasive writing. Ad copy is a specific … Read more
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