Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In the increasingly competitive insurance landscape, organizations must strategically leverage digital transformation, and Brian excels at navigating this evolution to deliver maximum client value across … Read more
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more
Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out … Read more
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at the 9:29 minute mark, “What matters for Google is not that a website is attempting to give users a good page experience but rather if … Read more
Google released an update to Google Bard last ***** that allows you to share your precise location with Bard for it to give you more accurate and relevant local results. Google wrote, “Bard can start providing more relevant responses if you choose to let it use your device’s precise location. You can manage your preferences … Read more
I’ve been heavily testing Bing AI Chat since last week and it’s been fascinating to see how it works both in the search results and in chat mode. As I explained in my post about the “code red” that triggered thousands of “code reds” at publishers, AI in the SERPs is one of the most … Read more
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