SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize … Read more
The following article was written by digital marketing agency, Atigro, detailing their unique point of view and experiences using Search Journeys powered by Sia (seoClarity’s AI Assistant) in Topic Explorer. Source link
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated ****** prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more
The realm of SEO is a battlefield perpetually shrouded in mystery. Google’s ranking algorithms, the gatekeepers to digital prominence, undergo subtle yet impactful changes, leaving SEOs constantly on their toes. But don’t worry, SEO warriors! By deciphering Google’s core principle of “information satisfaction” (IS), we can unlock valuable SEO strategies to dominate the SERPs (Search … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. Why we care. Free-form ads have the potential for … Read more
Over the past couple of weeks, I’ve been informed of a number of local user interface changes to the Google local panels in the search results. Here are some of those changes, not including what I already covered here. (1) Google Social Media updates – as covered here – via Mike Blumenthal and Claudia Tomina: … Read more
In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones … Read more
Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can … Read more
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