September 29, 2021 | Posted by Darrell Mordecai When creating content, understanding user intent is key. Now, as an SEO myself, I have been analyzing user intent for a while. The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other … Read more
October 6, 2021 | Posted by Liraz Postan On-page SEO is crucial for the success of any website. It doesn’t matter whether you’re working on an existing one or launching a new one – on-page SEO strategies apply to all websites. On-page SEO optimization is a powerful tool that helps your site rank … Read more
What is User Intent? User intent, also known as search intent or query intent, refers to the primary goal or purpose a user has in mind when typing a query into a search engine. In other words, it is the reason behind a user’s search, what they are trying to achieve or find when they … Read more
At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content brings users to your site and keeps them there, meeting them at their search intents and guiding them down the conversion funnel. However, we often forget to analyze where content leads users once they interact … Read more
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. Read the full post … Read more
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