Search engine optimization (SEO) and conversion rate optimization (CRO) focus on different website elements. But they are closely related. SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic. CRO: The process of optimizing a website to increase the percentage of visitors who take a desired action. … Read more
Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by … Read more
Rising organic traffic from your Search Engine Optimization (SEO) efforts feel pretty darn good to see–but have you ever asked yourself how many of those visitors actually contribute to the bottom line of your business? If you’re seeing a surge in traffic, but continue seeing near-zero conversions, you have a big problem on your hands. … Read more
What is User Intent? User intent, also known as search intent or query intent, refers to the primary goal or purpose a user has in mind when typing a query into a search engine. In other words, it is the reason behind a user’s search, what they are trying to achieve or find when they … Read more
Additional Resources What is a good conversion rate? There is no one-size-fits-all answer to what is considered a successful conversion rate. The definition of a “good” conversion rate can vary depending on the website’s specific goals, industry, and target audience. In general, the average conversion rate typically falls between 1% and 4%. But success can … Read more
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