Pinterest launches cooking series with shoppable experience

Pinterest launches cooking series with shoppable experience

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator … Read more

How to find Google Notes for your website and what those Notes could signal about quality, UX, the ad experience, and more

How to find Google Notes for your website and what those Notes could signal about quality, UX, the ad experience, and more

Google released Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in the search results, in Discover, and now while browsing a webpage via “SGE while browsing”. It enables anyone that’s part of the experiment to post a note for a specific url and read Notes … Read more

Revolutionizing SEO With Google’s Search Generative Experience

Revolutionizing SEO With Google’s Search Generative Experience

The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing SEO strategies, requiring professionals to adopt a new approach to content creation. The impact on users is equally significant, with AI greatly facilitating access to … Read more

SEO Experts: Prepare For Search Generative Experience With “Search Experience Optimization”

SEO Experts: Prepare For Search Generative Experience With “Search Experience Optimization”

This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months.  At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more

Google Search Generative Experience Works In Mobile Safari

Google Search Generative Experience Works In Mobile Safari

When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when I try accessing SGE while on mobile Safari, the native Apple iPhone browser, it works as well. The Google SGE instructions still say … Read more

How to add ‘Chat Session’ to the Experience site page / Blogs / Perficient

How to add ‘Chat Session’ to the Experience site page / Blogs / Perficient

In today’s digital age, businesses are always looking for new, creative ways to communicate with their clients, partners, and staff Salesforce Experience Cloud is one potent tool that has become very popular. With the help of this innovative platform, businesses can build vibrant, interesting, and useful online communities that promote deeper relationships and productive interactions. … Read more

Google Ads AI Conversational Experience Now Available To All In English

Google Ads AI Conversational Experience Now Available To All In English

Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model. Google started experimenting with using AI to generate Google Ads last September. Now that Google has tested it with advertisers, it is ready to launch … Read more

Google conversational experience rolls out to all UK and US advertisers

Google conversational experience rolls out to all UK and US advertisers

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building … Read more

How will Google’s Search Generative Experience impact PPC marketing?

How will Google’s Search Generative Experience impact PPC marketing?

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes, co-founder of Adalysis, spoke with Jyll Saskin Gales, marketing Consultant at Jyll.ca, Greg Kohler, senior digital marketing manager at ServiceMaster Brands, and … Read more

Google shows off Circle to Search and new AI-multisearch experience

Google shows off Circle to Search and new AI-multisearch experience

Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing two major updates that bring this vision closer to reality,” with these new features, Google said. Circle to Search Circle to Search is a new way to search for anything on your Android phone without … Read more

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