Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
The internet is bursting at the seams with content, and the battle for your target audience’s attention wages fiercer than ever before. Besides content from your brand, your audience gets flooded with countless emails, blogs, videos, and podcasts from others. Yet, there’s still one surefire way to grab your audience’s attention, and that’s with visual … Read more
WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors. Speculative Loading Speculative loading is a technique that fetches pages or resources before a user clicks a link to navigate to another webpage. The official … Read more
Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search marketer named David Minchala asked if Google’s canonicalization processes still worked but in a slower manner during a core algorithm update. The answer to that question … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responds to complaints about examples of hurtful and dangerous search results. Google Ads tests a “people also consider” label on search ads. Google is not going … Read more
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old, it was introduced when Google … Read more
Google updated the structured data documentation for the Structured Data Carousels (beta) that show rich results for qualifying topics. The new documentation clarifies specific requirements and makes it more explicit that the rich results features are limited to a single geographic area. Structured Data Carousels (beta) Carousels Structured Data (beta) enables web publishers that aggregate … Read more
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years. Google hasn’t been … Read more
In this honest Rankability review, I’ll share my thoughts on this new SEO content creation and on-page SEO tool. Let’s get into it. Full disclosure: I’m one of the co-founders of Rankability, which may introduce a potential conflict of interest. However, I’m committed to objectively assessing the tool’s current state. I’ll revisit and update this … Read more
TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside … Read more
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