Day: April 29, 2024

Google’s John Mueller On Website Recovery After Core Updates

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Google’s John Mueller On Website Recovery After Core Updates

John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates. The discussion started on X (formerly Twitter) by SEO professional Thomas Jepsen. Jepsen tagged Mueller, asking: “Google has previously said Google doesn’t hold a grudge and sites will recover once issues have been … Read more

How to Create An SEO Report That Will Impress Executives

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How to Create An SEO Report That Will Impress Executives

SEO is a notoriously misunderstood channel, making it hard to demonstrate your successes to your executive team and gain constant buy-in.  You could spend hours putting together a report for your peers or executives, only to find out they don’t understand the correlation between the SEO metrics. Over our years of working with thousands of … Read more

SEO Jobs in Irving, TX (2024 Case Study)

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SEO Jobs in Irving, TX (2024 Case Study)

Our analysis of 256 SEO job postings in Irving, TX, offers insights into the area for SEO specialists and digital marketing professionals. These job postings comprised all business types, from SEO agencies to general marketing agencies and companies wanting full website management. Key Takeaways The average salary for SEO roles in Irving is $63,929. A … Read more

Google News Deletes Manual Submission Option

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Google News Deletes Manual Submission Option

Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites to be considered for Google News but existing publishers will continue to have access to customization features but that those too will be removed soon. … Read more

How to Track Keywords: The Ultimate Guide

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How to Track Keywords: The Ultimate Guide

Keyword tracking involves monitoring and measuring the performance of specific keywords or phrases. It helps you understand how well your website ranks for those keywords, how often the keywords are searched on average, and more. If you’re not tracking keywords, you’re missing an opportunity to measure whether your website has online visibility for topics that … Read more

3 Key Steps for Marketers to Get Ahead in an AI-First Search World

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative  AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%. These innovations have the … Read more

Google Ads Keywords Explained: Boost Your PPC Performance

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Google Ads Keywords Explained: Boost Your PPC Performance

What Are Google Ads Keywords? Google Ads keywords are words or phrases used to match your ads with the terms your potential customers are searching for.  Choosing relevant keywords can help you reach the right users when they’re searching for businesses like yours.  Let’s say you own a hair salon. And want to attract more … Read more

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