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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative  AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%. These innovations have the … Read more

7 steps to scale your content creation process in the world of AI

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7 steps to scale your content creation process in the world of AI

With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary concern is content quality and helpfulness to users. As long as the content provides value, expertise and a good user experience, the creation method doesn’t matter.  This article … Read more

Reinventing Search in an AI-First World

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Reinventing Search in an AI-First World

In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries and personalized recommendations revolutionizing how users interact with search results. New AI-first search engines like Perplexity.ai and You.com are drawing interest and growing quickly in … Read more

Digital advertisers still looking for recipe to thrive in cookieless world

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Digital advertisers still looking for recipe to thrive in cookieless world

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s … Read more

Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world

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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of … Read more

Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World

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Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World

Digital marketing is no longer a wild west of consumer data. In more and more geographical areas, legislation is being passed to protect the data of internet users.   This undeniable noble endeavor designed to ensure a greater degree of privacy also has negative impacts on marketers, who have long relied on that data to … Read more

Meet The 7 Most Popular Search Engines In The World

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Meet The 7 Most Popular Search Engines In The World

2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes beyond mere theoretical knowledge; it’s a strategic imperative for anyone looking to enhance their website’s visibility and drive traffic. This article provides a comprehensive overview … Read more

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