Digital advertisers still looking for recipe to thrive in cookieless world

Digital advertisers still looking for recipe to thrive in cookieless world

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s … Read more

How to survive and thrive in a Google helpful content world

How to survive and thrive in a Google helpful content world

Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later, on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update … Read more

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources.  And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders. Your senior executives want to make sure they’re … Read more

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