You’ve probably noticed some brands clinging to the top of search results. It’s not magic (though maybe a slight mystery). It’s about strategic planning, patience, and understanding search engine optimization (SEO). Ranking high might seem like it requires a bottomless budget, but here’s the good news: it’s absolutely possible on a small budget. Successful SEO … Read more
When it comes to crawl budget and Google not crawling your site too much or too little, Google takes into account all Googlebot activity across all verticals. So that includes crawling for web search, Merchant Center, ads, and all the various crawling activities. Google’s John Mueller was asked by Christian Radny, “Does merchant center crawling … Read more
What Is a Marketing Budget? A marketing budget outlines the expenses a business plans to allocate toward marketing in a specific time frame. Budgets are typically established on an annual or quarterly basis. The expenses detailed in a marketing budget may include the following: Marketing team salaries Software costs Web hosting Ad placement Press relations … Read more
Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget. This was brought up in the comments are in a LinkedIn post where Tony McCreath asked a Google crawl budget questions related to crawling a page on domain A that loads a resource … Read more
Google doesn’t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. In this article, we’ll discuss what a ‘crawl budget’ is and what … Read more
Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color. This was spotted by Thomas Eccel who posted this on LinkedIn with this branded screenshot: Thomas added: 🔴 Red: color of … Read more
Someone on Reddit posted a question about their “crawl budget” issue and asked if a large number of 301 redirects to 410 error responses were causing Googlebot to exhaust their crawl budget. Google’s John Mueller offered a reason to explain why the Redditor may be experiencing a lackluster crawl pattern and clarified a point about … Read more
In the ever-evolving world of SEO, monitoring your backlinks is crucial for staying ahead of your competitors and maintaining a high search engine ranking. But did you know that effectively monitoring your backlinks can also save you money? In this guide, we’ll explore the importance of backlink monitoring and how it can help you save … Read more
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while … Read more
The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Budgets are created from company goals, historical data … Read more
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