In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while … Read more
Key Points Integrated marketing is when you build a campaign that ensures consistency in messaging, brand identity, and experience across platforms and touchpoints. A key to integrated marketing is making sure the content is still unique while retaining the campaign’s voice and cohesive messaging. Owned asset optimization (OAO) and a strong content strategy can enable … Read more
We are proud to announce the expansion of our executive leadership team with the promotion of seven colleagues to senior vice president – Susan Adomite, Bill Davis, Ed Hoffman, Hari Madamalla, Santhosh Nair, Patrick Schwierking, and Kevin Sheen. The announcement comes just days after Tom Hogan assumed the role of Perficient’s Chief Executive Officer on … Read more
In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with fewer resources. So, how can you communicate the worth of your SEO work to senior leadership and get the budgets you need? Using insights gleaned … Read more
Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers. This news comes from Bloomberg who reported “Google has tweaked its advertising auctions to ensure it … Read more
Tracking rank can often be a micro-moment, micromanaged, process where the nuances in change over the period of a day, week, or even month take on extreme significance. However, what if you wanted to track rank within a whole new context? What if you wanted to track rank within the corporate setting? Within a … Read more
On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress achieve this milestone and will it be able to continue as arguably the most successful open source project ever? About This Article This article was … Read more
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