Leadership Archives

Thought Leadership Marketing for B2B Brands: Leading the Way

April 7, 2024 by BTR

Businesses are always seeking innovative ways to stand out. The competition for attention is fierce, and the digital landscape is constantly evolving. Especially for B2B brands, the challenge is to capture the attention and engage very specific buyer personas. One of the most effective strategies to achieve this is through thought leadership marketing. Thought leadership … Read more

5 Ways to Prove the Value of SEO to Leadership

November 8, 2023 by BTR

Whether in times of incredible growth or periods of stagnation, SEO drives incredible value to organizations because it generates results over the long term.

Perficient Awarded for Best Digital Leadership in Health Equity, Diversity and Inclusion / Blogs / Perficient

November 8, 2023 by BTR

Perficient is pleased to announce that our work in health equity, diversity and inclusion has gained recognition in the 2023 eHealthcare Leadership Awards. Our work in the healthcare industry emphasizes the importance of a well-planned and executed strategy for addressing health equity, diversity, and inclusion. This work creates a healthier and more welcoming environment for … Read more

Puerto Rico CIO & IT Leadership Conference Recap / Blogs / Perficient

October 20, 2023 by BTR

On October 12th and 13th, 2023, we had several Perficient colleagues attend the Puerto Rico IT Cluster’s CIO & IT Leadership Conference, the most important technology leadership in the region. This year’s conference agenda brought interesting and relevant topics around AI, talent development, new service ******, cybersecurity, and data to the forefront. We were able … Read more

Perficient Expands Executive Leadership Team

October 4, 2023 by BTR

We are proud to announce the expansion of our executive leadership team with the promotion of seven colleagues to senior vice president – Susan Adomite, Bill Davis, Ed Hoffman, Hari Madamalla, Santhosh Nair, Patrick Schwierking, and Kevin Sheen. The announcement comes just days after Tom Hogan assumed the role of Perficient’s Chief Executive Officer on … Read more

How to convince leadership why they can’t ignore SEO

May 24, 2023 by BTR

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” It’s like trying to teach an old new tricks, except the is a business and the trick is “not being invisible in the search engine results.” Some things never change. It’s not the company … Read more

Terakeet Adopts New Leadership Principles

March 24, 2023 by BTR

Leadership is fundamental to Terakeet’s identity. We consistently strive to be pioneers in business innovation, partnership, and employment. Our team established three leadership principles to further our commitment to leadership and define our philosophy. They are designed to be approachable for all employees — executives, managers, and individual contributors alike. Why did we create leadership … Read more

Consulting Magazine Awards Two Perficient Colleagues for Excellence in Leadership / Blogs / Perficient

March 24, 2023 by BTR

Erin Rushman and Kim Williams-Czopek were recognized by Consulting Magazine with a designation for Excellence in Leadership as part of the 2023 Women Leaders in Technology Awards. This award recognizes Erin and Kim for their impactful and influential contributions in the continually expanding category of technology. Consulting Magazine’s Women Leaders in Technology Awards The Women Leaders … Read more

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