Equity Archives

Perficient Awarded for Best Digital Leadership in Health Equity, Diversity and Inclusion / Blogs / Perficient

November 8, 2023 by BTR

Perficient is pleased to announce that our work in health equity, diversity and inclusion has gained recognition in the 2023 eHealthcare Leadership Awards. Our work in the healthcare industry emphasizes the importance of a well-planned and executed strategy for addressing health equity, diversity, and inclusion. This work creates a healthier and more welcoming environment for … Read more

How To Consult For Equity And Get Paid What You’re Worth

May 26, 2023 by BTR

If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops flowing, too. Even if you manage to work more efficiently or raise your rates, there will always be a maximum … Read more

Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast]

May 18, 2023 by BTR

Revolutionize Your SEO Consulting Career with Alternative ****** You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential. That’s what we’re all about here at the SEJShow – finding fantastic new business ****** and strategies that help you shine as … Read more

The Brand Equity Challenge and What To Do About It

March 25, 2023 by BTR

What is brand equity? MARKETINGTERMDEFINITION Brand Equity Brand equity is the increased brand value that results from having positive brand recognition in the minds of consumers. It can also be called a value premium or addition and usually represents a relationship between a stand-out brand and its more generic competitors. Brand equity is a brand … Read more

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