Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says site reputation abuse is not about links, it is about content. Google Local Service Ads ranking removed proximity as a ranking signal. Google Shopping may … Read more
Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a potential acquisition, though no agreement has been reached yet”, sources told Bloomberg (subscription … Read more
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize … Read more
Blog / Keywords & Content / 5 AI Content Marketing Tactics for Enhanced Quality and Performance Producing captivating content takes substantial effort. This includes audience research, brainstorming, outlining, drafts, SEO editing, and the list goes on! But what if AI could help you streamline this process? While AI tools can’t instantly produce perfect articles for … Read more
Blog / Agency Operations / Starting an SEO agency: Hard-Won Secrets for Success As co-founder and managing director of the SEO agency StudioHawk (from the UK), my SEO journey has been quite unconventional. I began with a degree in sports management and spent several years working in a pub—not exactly the digital marketing sphere. When … Read more
Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content … Read more
Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that shows how many searchers purchased on your site. It may read, “1K shopped here recently.” The email was sent to Menachem Ani who shared a … Read more
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search and Microsoft Advertising weeks ago after Microsoft hired Mustafa Suleyman as the CEO of AI at Microsoft. We knew Mikhail Parakhin was planning … Read more
For the original iTunes version, click here. Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. … Read more
![9 Local On-Page SEO Tips to Improve Rankings [+ Checklist]](https://static.semrush.com/blog/uploads/media/82/1f/821fc6e2934e5637c2ff8f884015982d/local-seo-on-page-strategies-sm.png)
What Is Local On-Page SEO? Local on-page SEO means optimizing your webpages to improve your organic (unpaid) local search rankings and get more website traffic—and foot traffic if you have one or more physical locations. It’s part of a broader process known as local SEO. Which involves tactics to boost your entire site’s local traffic … Read more
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