Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that shows how many searchers purchased on your site. It may read, “1K shopped here recently.” The email was sent to Menachem Ani who shared a … Read more
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S shoppers are now influenced to buy products advertised to them on … Read more
Google is expanding its AR beauty ads to foundation and hair dye products. Shoppers can now try on different shades of hair dye before deciding whether to make a purchase, with plans to extend this virtual try on experience to foundation “soon”. This capability was initially launched for lipstick and eyeshadow products back in 2020. … Read more
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide … Read more
by Jim October 12, 2022 Welcome back everyone! My comments last week about a 3% conversion rate certainly stirred a reaction from some viewers. One person thought they were stuck at 3%, but when I had a look, it depended on which channel was being viewed. Through one it was a fantastic 27%! The lesson … Read more
The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids. Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed … Read more
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more
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