TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms. … Read more
Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. New video highlights in Edge. Why we care. Microsoft’s updated Copilot homepage is designed to make navigation smoother, though it might take a bit of getting used to. Meanwhile, the … Read more
Google seems to have launched a new feature for some restaurants to make corrections and updates to the feedback customers leave about their menus and dishes. This feature is called Menu Highlights and you can select an item and submit feedback to Google to let them know if the dish is no longer served or … Read more
This blog post was co-authored by: Connor Opalka Bank Compliance Executives can rest easier at ***** knowing they receive insights from Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE). In this article, we highlight the key emerging industry compliance risks as they were outlined by the Office of the Comptroller of the … Read more
Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information from web forums. These updates also impact how content from forums and personal profiles appears in search results. Lastly, Google announced new reporting capabilities for … Read more
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app … Read more
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta … Read more
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide … Read more
Google has a new search feature titled “recent featured highlights” for Major League Baseball players. It showcases stats for recent games, short video clips and more. This was spotted by sports fan Mordy Oberstein who posted on Twitter the following screenshots and said, “Here’s a new one “recent featured highlights” for MLB players. Looks like … Read more
Blog / SEO Strategy / Page quality rating guideline The word ‘search’ has long become synonymous with navigating the Internet. With Google alone processing over 8.5 billion queries daily, maximum efficiency is required to direct users toward the most relevant content possible. To aid in this process, Google hires Search Quality Raters to provide feedback … Read more
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