Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform. Microsoft originally launched Copilot in Microsoft Advertising a month ago after telling us in September they would add Copilot … Read more
Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing ****, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching … Read more
You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.” Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer: To see it, you can use the … Read more
Bing Search has a new refine your search box that sends searchers from Bing Search to Microsoft Copilot (formerly Bing Chat). You can check off the topics below and then click on the blue “chat” button to be taken into Copilot. This was spotted by Frank Sandtmann and he posted on Mastodon. Frank wrote, “Bing … Read more
Microsoft has been pushing Copilot within Bing Search a heck of a lot. Now Microsoft is showing a chat icon that says “Ask Copilot” in the People also ask section of the Bing search results. When you click on the button, it scrolls you up to the top and actives Copilot in the top of … Read more
As an SEO professional, you’re familiar with the constant balancing act. Optimizing for ever-changing search engine algorithms, conducting keyword research, analyzing content, and outpacing your competition isn’t a walk in the park. That’s why a solid, data-driven SEO plan isn’t just a nice thing—it’s a must. Thanks to advancements in AI, crafting SEO strategies has … Read more
In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo. Mikhail Parakhin from Microsoft posted on X wrote, “After quite some work, GPT4-Turbo replaced GPT-4 in the Copilot free tier. Pro users can still choose the older model, … Read more
In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console. Thomas Eccel spotted it and posted a screenshot of it in action on X, he wrote, “Bing Ads account has now Copilot … Read more
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The tech giant confirmed to Search Engine Land that it is giving more advertises access to this tool as it continues to collect data, test, optimize, and work towards a general availability. First spotted. The expansion of the program was first flagged by … Read more
Microsoft is adding new copilot settings to Bing Search. These settings let you define if you want Copilot to show responses on the search results page and if you want to scroll up to see Copilot. I personally do not yet see this setting but Frank Sandtmann spotted it and posted a screenshot on Mastodon: … Read more
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