In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console. Thomas Eccel spotted it and posted a screenshot of it in action on X, he wrote, “Bing Ads account has now Copilot … Read more
Google Ads has this advertiser verification program and now advertisers can use their DBAs (“doing business as”) or trade names for that verification. Google said these names are accepted if the legal documents also state the names and in many legal documents, it does ask for DBAs to be listed. Google wrote yesterday afternoon, “In … Read more
Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges (in more styles) and gold ad badges but now Google is testing writing it out, instead of showing the badge. As a reminder, … Read more
A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space. PPCGreg showed an example on … Read more
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales … Read more
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Gregg Finn – so much so that he now believes … Read more
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend. Melissa Mackey posted the details on X saying that she “kept quiet about this Google Ads … Read more
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. Who is impacted. This new policy will impact “selected advertisers whose accounts were suspended,” but will not impact advertisers who are on on monthly invoicing, … Read more
Google Ads posted an issue where the Google Ads advertiser console may not be showing recent data. Google wrote yesterday, “The affected users are able to access Google Ads, but may not have access to the most recent data.” Truth is, initially, Google posted an issue about errors, latency issues and other issues and not … Read more
In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxing those requirements in a big way. Microsoft previously said advertiser identity verification was required for all customers prior to 1 August, to continue showing ads globally. “After additional review and consideration, our approach to unverified advertisers has … Read more
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