YouTube relaxes controversial topic guidelines to boost ad revenue opportunities

YouTube relaxes controversial topic guidelines to boost ad revenue opportunities

YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. Abortions. Eating disorders. This means content that addresses these topics without going into graphic detail can now be fully monetized. Why … Read more

Microsoft Advertising Relaxes Advertiser Identity Verification

Microsoft Advertising Relaxes Advertiser Identity Verification

In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxing those requirements in a big way. Microsoft previously said advertiser identity verification was required for all customers prior to 1 August, to continue showing ads globally. “After additional review and consideration, our approach to unverified advertisers has … Read more

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