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The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?

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The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?

Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. On September 14, 2023 Google rolled out the September helpful content update. This was the third helpful … Read more

How to create a perfect location page for SEO and visitors

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How to create a perfect location page for SEO and visitors

Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your … Read more

How to Quickly Unpublish a WordPress Page – A Step By Step Tutorial » Rank Math

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How to Quickly Unpublish a WordPress Page – A Step By Step Tutorial » Rank Math

If you own a WordPress website, then at some point, you may want to unpublish a WordPress page or post. Although it’s never a big deal to publish a new post, unpublishing a post can be tricky if you don’t know how to go about it.  The big question is how to unpublish pages or posts in … Read more

Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs

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Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs

We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text. … Read more

Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T

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Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first … Read more

7 Powerful Steps To A Website That Is Always Optimized For Page Speed

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7 Powerful Steps To A Website That Is Always Optimized For Page Speed

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first impression! A fast website can help you get more traffic and encourage your visitors to explore more of what you offer. (Check how fast your … Read more

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