Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more
Recently, we performed an analysis of the SEO job market in Los Angeles, CA. This analysis comprised 247 job postings in the area, ranging from SEO Specialist Jobs to complete Digital Marketing Manager roles. Here’s what we discovered: Key Takeaways The average SEO salary in LA is $71,917.18, 12% above the national average. LA has … Read more
Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other ****** to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google March 2024 core update is still rolling out and the SEO chatter is super heated despite the tools calming. Google Ads API version 16.1 is … Read more
In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies when relying on AI tools without proper vetting. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns utilizing Gemini to write sample … Read more
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion, which we have had for years since Google changed the inclusion process back in 2019. What Google … Read more
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 … Read more
Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more
The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. One is making sure they fit within the 55-60-character limit (which I … Read more
What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
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