In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies when relying on AI tools without proper vetting. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns utilizing Gemini to write sample … Read more
Google, the undisputed leader in the search engine field, recently launched a significant update to combat a growing threat – and a significant tool in many content marketing strategies: AI-generated spam content. So, let’s investigate the reasons behind this crackdown, the methods Google employs to identify AI spam, and the potential impact on businesses, SEO … Read more
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational … Read more
Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted, “If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI … Read more
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, … Read more
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered an official response to the claim, it doesn’t offer a complete explanation as to why some domains outrank others in the news. This article will … Read more
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site. John Mueller from Google said those links can be ignored and the posts might not be AI-generated anyway, not that it matters. The concerned site owner wrote: Hi u/johnmu We … Read more
John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock photography. His discussion opened up an intriguing debate on how users perceive images created with generative AI tools like DALL·E, especially in contexts that are not primarily focused on art or AI. The post included … Read more
Bing announced this week that it may use AI to create your snippets. Bing is calling this “Generative AI Captions” and if Bing uses AI for your snippet, it will label it as such. Bing will add the label when you click on the arrow down on any snippet, it will show next to the … Read more
The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing, … Read more
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