Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been … Read more
Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July 31, 2024, and others don’t go into effect until September 1, 2023. The last time Google updated the Merchant Center product data specification … Read more
Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show … Read more
Google Merchant Center has added new themed templates to the Product Studio. The new theme was for St. Patrick’s Day, which is coming up this Sunday. But Google will soon add Easter, Spring, and Mother’s Day themed templates to the Product Studio as well. Google announced “Product Studio is rolling out seasonal themed templates, and … Read more
Google will change how it estimates its delivery times through Google Merchant Center. Starting on April 9, Google will look at minimum [min_handling_time]and maximum [max_handling_time] attributes for processing time in your product data for Shopping ads and free listings. “This will allow you to provide more accurate estimated delivery times to customers on Google,” Google … Read more
Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. The timing of deliveries plays a crucial role in … Read more
Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted, “If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI … Read more
Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists. Google explained that “Unique product identifiers (UPIs) define the product you’re selling in the global marketplace. They uniquely distinguish products you’re selling and help … Read more
Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called “Browsing Experience” and it shows how well your site’s products are doing with image quality. This was spotted by Emmanuel Flossie who spotted this and wrote, “Google has recently introduced … Read more
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center … Read more
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