Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them in a dark green, which makes them way more visible. This change was spotted by Khushal Bherwani who posted about this on X – here … Read more
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First … Read more
We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google doing this? I really don’t understand to be honest. Anthony Higman shared a screenshot of this new “people also consider” label on the Google Ads … Read more
Google is testing a sticky sponsored label in the Google Search results as you scroll down the search results and scroll past various Google Ads. The sponsored labels disappear as you get to the organic/free listings and then reappear when you go back to those Google Ads. This was spotted by Gagan Ghotra who posted … Read more
Google is testing showing a label on some search ads that reads “Related to your search.” I am not sure why Google needs to label the search ads as being related to your search, I mean, I’d hope the search ads shown from your query is related to your search. But yet Google is testing … Read more
Bing Search now has these yellow “opinion” labels on news stories within its search results. The label is overlayed on the news story’s image and really makes the story stand out from the others. This was spotted by Shameem Adhikarath who posted some examples on X, I was able to replicate this, so here is … Read more
Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted, “If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI … Read more
Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display … Read more
Google is testing showing a “highly rated” label on the Google Local Services Ads (LSAs) listings. These are also named Google Screened, as you can see. I guess this filters LSAs by those that have high ratings by users. This was spotted by Anthony Higman, and he posted this example on X: We’ve seen other … Read more
Google Discover seems to be adding a label that reads “in case you missed it” to some older stories. We know Google Discover can show old stories but now they are labeling some with “in case you missed” it over the title and image. This was spotted by Khushal Bherwani who posted this screenshot on … Read more
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