Branded

Google testing People Also Consider label on branded search ads

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Google testing People Also Consider label on branded search ads

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First … Read more

Branded Social Media Content Strategy for 2024: Capturing Attention in a Crowded Landscape – Digital Freak

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Branded Social Media Content Strategy for 2024: Capturing Attention in a Crowded Landscape – Digital Freak

The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive environment, a strong brand identity is no longer a luxury, it’s a necessity.  This guide explores 10 key trends to consider when crafting a winning branded social media content strategy for 2024. 1. AI-Powered Content … Read more

Google tests Branded Local Service Ads with opt-out option

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Google tests Branded Local Service Ads with opt-out option

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more

What Is Branded Search? (And How to Optimize Your Site for It)

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What Is Branded Search? (And How to Optimize Your Site for It)

What Is Branded Search? A branded search is a search engine query that contains the name of your brand or product. This use of branded keywords results in branded traffic. In other words, website traffic from users looking for information on specific brands. What Are Branded Keywords? Branded keywords are search queries associated with brands. … Read more

Branded Content: What It Is & How to Create It

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Branded Content: What It Is & How to Create It

Audiences aren’t usually moved by ads. But they are by branded content.   In this guide, we’ll look at what branded content is, why it matters, and some great examples of branded content. Plus, how you can leverage it to your company’s advantage. What Is Branded Content? Branded content is content you create in partnership with … Read more

Meta rolls out new search tool to track branded content campaigns

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Meta rolls out new search tool to track branded content campaigns

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, **** range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor … Read more

How to set up branded content ads

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How to set up branded content ads

    Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well … Read more

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