Optimize Archives

Messy Middle: Using Human Biases To Optimize For User Satisfaction

April 2, 2024 by BTR

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more

How to optimize your crawl budget

March 13, 2024 by BTR

Google doesn’t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. In this article, we’ll discuss what a ‘crawl budget’ is and what … Read more

How to optimize Google Core Web Vitals with real user data

March 5, 2024 by BTR

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new … Read more

6 Ways To Optimize GPTs To Boost Online Visibility And Engagement

February 27, 2024 by BTR

GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more

Squarespace SEO: 7 Tips to Optimize Your Website

February 9, 2024 by BTR

Want your Squarespace website to rank higher in search engine results? In this guide, we share Squarespace search engine optimization (SEO) tips that can help you get to the top of the search engine results pages (SERPs). The Importance of Squarespace SEO Squarespace makes it easy for anyone to create a website. But if you … Read more

International SEO: How To Optimize Website for Multiple Countries

February 4, 2024 by BTR

What is international SEO? International SEO involves optimizing your website for different regions and languages in order to ensure that it ranks well in Google Search worldwide. This strategy is essential for businesses targeting customers in multiple countries or languages, and it’s based on the use of various techniques, from structuring your website to cater … Read more

How Do I Optimize SEO Conversions On Non-Branded Search Terms?

January 31, 2024 by BTR

This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more

How to Optimize Visual Content for SEO – SEO Basics

January 23, 2024 by BTR

We live in a digitized world and constantly need to process massive amounts of information. There’s no wonder that people better perceive visual data — according to the statistics, content with visuals gets 94% more total views. Video content influences SEO as it helps impress both website visitors and search engines. Images, animations, videos, and … Read more

How to Optimize Your Website for Branded AI Chat Results | Seer Interactive

January 10, 2024 by BTR

Many people are now incorporating AI chat tools, such as ChatGPT and Bard, into their online research routines. As these tools continue to evolve and improve, we anticipate an increasing number of users joining this trend.

How to optimize press releases | Thrive Internet Marketing Agency

January 5, 2024 by BTR

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