The realm of SEO is a battlefield perpetually shrouded in mystery. Google’s ranking algorithms, the gatekeepers to digital prominence, undergo subtle yet impactful changes, leaving SEOs constantly on their toes. But don’t worry, SEO warriors! By deciphering Google’s core principle of “information satisfaction” (IS), we can unlock valuable SEO strategies to dominate the SERPs (Search … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be … Read more
421
229
714
826
543