Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. When we turn up to work, … Read more
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational … Read more
In the 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini gave us unique insights into the science of human behavior. Fast forward thirty years later. We’ve applied the principles guided by Cialdini’s research to an entirely new platform: the world of human behavior in digital marketing. Today, we’re all dabblers in … Read more
Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by … Read more
Over the last year, distinguishing between human and AI-generated content has become a bit of a nightmare – sorry for all the teachers and professors out there! AI writing is revolutionising the content landscape, making it important to recognise the nuances that set it apart from human authors. This guide from our content marketing agency … Read more
Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have not seen this yet but I am not sure if this is new at the Google office. I spotted this on Instagram. This … Read more
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last *****. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight … Read more
Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people … Read more
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