Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think. I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. What is a personal brand, really? A personal brand is how people perceive you and what you’re known for. It’s … Read more
Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in … Read more
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) … Read more
Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never … Read more
Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. Here is what was added. Under the fake engagement section, Google added this bullet: Content that has been posted using an emulator or other device tampering service, … Read more
Google has the ability for you to request content about you to be removed using the exploitative removal practices from Google. One user was afraid to use it because she thought the site owner would be notified of that request. Google’s Search Liaison, Danny Sullivan, said that Google does not notify the site in these … Read more
Google announced enhanced privacy control tools with new features designed to empower individuals to manage their personal data in Google search results. Results About You Dashboard And Notifications In a notable extension of a tool launched last year, Google’s Results about you feature has been significantly enhanced. This utility allows users to solicit the removal … Read more
On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. This was teased at Google I/O in May and aims to bring more personal experiences to the SERPs. For example, many people append “Reddit” to their searches to find personal recommendations and advice. Google basically knew that was a … Read more
Jordan Bucknell If you’re a business owner or entrepreneur, you’re probably spending a lot of time building up your company profile on social media. After all, an active brand presence is vital for generating new leads, improving brand awareness, and attracting a loyal following. However, you should never underestimate the importance of growing your personal … Read more
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