What Is Personal Branding? Here’s Why It’s So Important

What Is Personal Branding? Here’s Why It’s So Important

Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more

Google’s SEO Starter Guide Updates: Branding In, Keywords Out

Google’s SEO Starter Guide Updates: Branding In, Keywords Out

In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more

John Mueller On Keyword Domain Names And Branding For SEO

John Mueller On Keyword Domain Names And Branding For SEO

In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an example of utilizing a domain like “swimsuits.com” for selling swimsuits, a keyword with over 10,000 monthly searches in their country. John Mueller, Google’s Search Advocate, … Read more

Google’s On Domain Name Selection: Branding Over Keywords

Google’s On Domain Name Selection: Branding Over Keywords

In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings. The Keyword Controversy The discussion was initiated … Read more

Unlocking the Secrets of Branding Through Content Marketing

Unlocking the Secrets of Branding Through Content Marketing

Although branding methods and content marketing secrets have changed over the decades, one thing remains consistent. Marketing strategists still spend the majority of their time trying to pick the brains of consumers and figure out what makes them tick. They may be sitting in front of a computer screen in their home office or a … Read more

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