Day: May 9, 2024

Google Defends Lack Of Communication Around Search Updates

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Google Defends Lack Of Communication Around Search Updates

While Google informs the public about broad core algorithm updates, it doesn’t announce every minor change or tweak, according to Google’s Search Liaison Danny Sullivan. The comments were in response to Glenn Gabe’s question about why Google doesn’t provide information about volatility following the March core update. OK, I **** that Google informs us about … Read more

Google’s Strategies For Dealing With Content Decay

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Google’s Strategies For Dealing With Content Decay

In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites. Outdated content is a natural issue all sites face over time, and Google has outlined strategies beyond just deleting old pages. While removing … Read more

Meta: Detailed targeting exclusions alert sent to advertisers was an error

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Meta: Detailed targeting exclusions alert sent to advertisers was an error

Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error.  What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified. … Read more

Steal Our SEO Report Template (Inspired by SEO Experts)

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Steal Our SEO Report Template (Inspired by SEO Experts)

How do you tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Don’t communicate the work you’ve done effectively Good SEO reports – Share useful insights and provide a logical overview of the work I’ve seen many SEO reports from consultants, in-house teams, and agencies. I … Read more

5 Important Observations about the Evolution of AI Search in April 2024

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5 Important Observations about the Evolution of AI Search in April 2024

There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity.  In fact, … Read more

Using CustomGPTs for Content Review | Seer Interactive

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Using CustomGPTs for Content Review | Seer Interactive


Reviewing outlines and content pieces can take time, especially if you are a slow reader like me. So let’s get you some of your time back by off-loading this work. We’ve built a proof of concept CustomGPT to review outlines/notes/snippets of content, etc. so you can have more time to work on more strategic initiatives. This CustomGPT is built to give your content a first pass and let you know if it aligns with your business and brand guidelines. In seconds, instead of many minutes, you will be able to act on the next steps.

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Google Defines “Content Decay” In New Podcast Episode

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Google Defines “Content Decay” In New Podcast Episode

In the latest episode of Google’s Search Off The Record podcast, hosts John Mueller and Lizzi Sassman discussed “content decay”—the natural process by which online content becomes outdated or loses relevance over time. While not a widely used term among SEO professionals, the concept raises questions about how websites should handle aging content that may … Read more

Google Search results without SGE jump to 65%, up from 25%

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Google Search results without SGE jump to 65%, up from 25%

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced … Read more

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