How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

How to Leverage Google Reviews to Improve Local SEO – Nightwatch Blog

Have you ever received a brilliant review of your business on Google and didn’t quite know what to do with it? Or maybe it wasn’t so good, and you ignored it, hoping that it would disappear?  Stop ignoring the reviews! 98% of people read online reviews for local businesses, meaning they are not something to … Read more

Advanced Schema Markup Techniques for SEO – Nightwatch Blog

Advanced Schema Markup Techniques for SEO – Nightwatch Blog

Our team has been in SEO for quite a while now, and during this time, we’ve seen the rise and fall of dozens of different techniques. Some of them have long lost their relevance, like the obsession with meta keywords or unnatural link schemes.  But there are still some techniques that are killing it today.  … Read more

How To Quickly Rank Your Business In Google Maps – Nightwatch Blog

How To Quickly Rank Your Business In Google Maps – Nightwatch Blog

Listing a business on Google Maps is crucial to marketing your brand and improving your online presence. In fact, according to MSPower User, Google Maps is the third most downloaded Google app worldwide. The app has about 1 billion active monthly users and gets roughly 50 million daily updates. It’s the number one navigation app … Read more

How to Use Google Search Documentation Leak? — Serpstat Blog

How to Use Google Search Documentation Leak? — Serpstat Blog

Disclaimer: It’s important to keep an open mind about the data. Don’t take anything from this leak as actionable SEO advice without testing and research. The recent leak of Google Search’s internal engineering documentation provided new findings. Let’s discuss which of them matters. What Was Leaked? Internal documentation of the Google Content Warehouse API has … Read more

5 Methods of Working with Serpstat to Enhance Your Results — Serpstat Blog

5 Methods of Working with Serpstat to Enhance Your Results — Serpstat Blog

Have you ever felt familiar with a program but sensed that you still need to explore all its capabilities fully? Like something is holding you back from implementing the most exciting ideas. I can compare it to writing music. For example, a person has learned all the theories and even knows how to play a … Read more

Quick And Easy Backlink Analysis Guide [+Serpstat API ] — Serpstat Blog

Quick And Easy Backlink Analysis Guide [+Serpstat API ] — Serpstat Blog

We all value time and always try to manage it efficiently. Since SEOs often have unbelievable amounts of data to analyze, they spend a lot of time processing and analyzing the SEO reports. Here comes the need to implement the API technology. Add the fact that API can save you 23 hours per month = … Read more

How to Analyze SEO Performance: Top 3 SEO Dashboards — Serpstat Blog

How to Analyze SEO Performance: Top 3 SEO Dashboards — Serpstat Blog

SEO is a dynamic set of rules. It is easy to learn but hard to master. To succeed, you need to keep dozens of indicators under control and continuously monitor the current market situation. And that’s not all. For SEO to be highly effective, you need to integrate it into the company’s business model by … Read more

AI Writer: Friend or Destroyer of Site Rankings? (Tips and Features of Use) — Serpstat Blog

AI Writer: Friend or Destroyer of Site Rankings? (Tips and Features of Use) — Serpstat Blog

Not everyone likes that “synthetic” text replaces “human” text on the web. Google’s policy updates are one of such manifestations. In today’s article, we will consider the following points: what elements of content can be generated by artificial intelligence the advantages and disadvantages of this approach how to use AI to avoid negative reactions from … Read more

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