Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the … Read more
Blogging isn’t just a hobby anymore—it’s a full-blown industry, and in 2024, blogging will be more competitive than ever. If you want your blog to stand out and grow a loyal audience, you need the right blogging tools in your toolkit. In this post, we’ll explore the essential blogging tools and resources that can transform … Read more
Marketing isn’t easy. We’re all facing marketing challenges due to financial constraints, rapid AI advancements, and quickly changing consumer behaviors. But the best businesses are adapting. And you can, too. Keep reading as we walk through current marketing challenges and how you can overcome them. 9 Marketing Challenges and How to Address Them 1. Generating … Read more
Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk … Read more
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview … Read more
So you’ve authored and added your Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured data, is a code you can add to your site to help search engines better understand the content and entities on your website. However, … Read more
Google is testing updating the Google Business Profile web interface by adding a “Manage Photos” button. This comes shortly after testing the Food Ordering button. This was spotted by Sohan Jain who posted this screenshot on Twitter: I personally cannot replicate this, I just see the typical “Add Photo” button but I do think “Manage … Read more
Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage social links in Google Business Profiles. This feature is not fully … Read more
The Internet is an ever-evolving virtual universe with over 1.1 billion websites. Do you think that Google can crawl every website in the world? Even with all the resources, money, and data centers that Google has, it cannot even crawl the entire web – nor does it want to. What Is Crawl Budget, And Is … Read more
One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize … Read more
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