Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other ****** to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more
In a significant update from Google’s Search Relations team, the longstanding myths surrounding the concept of a “crawl budget” have been addressed, offering clarity to SEO professionals and website owners alike. This revelation emphasizes the importance of content quality over quantity, reshaping strategies for improving website visibility in Google’s search results. Clarifying the crawl budget … Read more
Reading Time: 11 minutes As the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online. By continuously scanning over millions of domains, Googlebot helps Google’s algorithms understand the vast landscape of the internet and maintain its dominance in search with over 92% … Read more
Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google then consumes and learns from this structured data deployed across the … Read more
Google has been on the warpath against spammy content since releasing its most recent Core Update in March 2024 (which also contained updates to its spam policies). The company declared it would wipe out 40% of the spam currently in its index, which reinforces Google’s confidence in its spam-fighting systems. Among the new policies was … Read more
Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. These Are The Early Days The interviewer asked if Sundar was caught by surprise by … Read more
A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised by a website owner who had previously used AI to generate content for their videogame guide website. After removing approximately 200 AI-generated pages due to … Read more
Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a … Read more
Since before last year’s holiday season, we have been seeing a “Shop All Deals” banner-like ad in the Google Search results for e-commerce and other queries. Boyd Norwood from nozzle.io looked at their data and found that this banner shows up 40-50% of the time over the last four or so months. He looked at … Read more
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