Google’s Helpful Content Updates: What You Need To Know

Google’s Helpful Content Updates: What You Need To Know

Promoting high-quality, people-first content in search has been one of Google’s top priorities for some time now. Google’s Helpful Content System, which was first introduced in their August 2022 Helpful Content Update, is one of the latest tools they’ve added to their arsenal to achieve this goal. The initial update had SEOs and webmasters all … Read more

Google’s Display & Video 360 API gets two new updates

Google’s Display & Video 360 API gets two new updates

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the … Read more

Google’s $2.3 million check secures bench trial in adtech antitrust case

Google’s $2.3 million check secures bench trial in adtech antitrust case

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought … Read more

Google’s Unconventional Advice On Fixing Broken Backlinks

Google’s Unconventional Advice On Fixing Broken Backlinks

Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is interesting because it suggests a way of considering this issue in a completely unorthodox manner. Google: Should Broken Backlinks Be Fixed? During a recent … Read more

Google’s Response to Affiliate Link Heavy Content

Google’s Response to Affiliate Link Heavy Content

Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets Affiliate Sites There is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and … Read more

Google’s Stance On AI Translations & Content Drafting Tools

Google’s Stance On AI Translations & Content Drafting Tools

In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on SEO. The discussion focused on two key areas: the indexing of AI-translated content and using AI tools for initial content drafting. As the use of AI in content creation grows, … Read more

Google’s auto-pause for idle keywords: overreach or overdue?

Google’s auto-pause for idle keywords: overreach or overdue?

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans … Read more

Google’s Structured Data Update May Boost Merchant Sales

Google’s Structured Data Update May Boost Merchant Sales

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more

Google’s Gary Illyes: Lastmod Signal Is Binary

Google’s Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps. When Mark Williams-Cook asked if Google … Read more

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1. What to think … Read more

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