Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing … Read more

Google’s John Mueller Clarifies 404 & 410 Confusion For SEO

Google’s John Mueller Clarifies 404 & 410 Confusion For SEO

A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised by a website owner who had previously used AI to generate content for their videogame guide website. After removing approximately 200 AI-generated pages due to … Read more

Video: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

Video: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

For the original iTunes version, click here. This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again, search quality improvements are coming in the near future. Google said it will clarify E-E-A-T and its search quality raters. Google explained the differences … Read more

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen. Ginny Marvin, the Google Ads Liaison, posted about this on X and said, “Some advertisers have noticed our system … Read more

Google Ads apologises after automatic data migration causes confusion

Google Ads apologises after automatic data migration causes confusion

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of … Read more

Google’s John Mueller Clarifies WebP Image Indexing Confusion

Google’s John Mueller Clarifies WebP Image Indexing Confusion

A recent discussion on the r/BigSEO forum on Reddit revealed some confusion surrounding Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed in on the matter and explained why WebP images appear in the “Crawled – currently not indexed” report in Google Search Console. Mueller Addresses Reddit … Read more

Google’s September 2022 Broad Core Product Reviews Update (BCPRU) – The complexity and confusion when major algorithm updates overlap

Google’s September 2022 Broad Core Product Reviews Update (BCPRU) – The complexity and confusion when major algorithm updates overlap

Well, SEOs and site owners had a heck of an end to the summer of 2022. It all started with the Helpful Content Update (HCU), which rolled out on August 25, 2022. The rollout of Google’s new site-wide signal took a little more than two weeks to complete (and it only seemed to impact the … Read more

The helpful content update is going to cause so much confusion – Marie Haynes

The helpful content update is going to cause so much confusion – Marie Haynes

  As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until … Read more

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