How to Create a Marketing Budget in 9 Steps (+ Free Template)

How to Create a Marketing Budget in 9 Steps (+ Free Template)

What Is a Marketing Budget? A marketing budget outlines the expenses a business plans to allocate toward marketing in a specific time frame. Budgets are typically established on an annual or quarterly basis.  The expenses detailed in a marketing budget may include the following:  Marketing team salaries Software costs Web hosting Ad placement Press relations … Read more

Homepage SEO: How to Create an SEO-Friendly Homepage » Rank Math

Homepage SEO: How to Create an SEO-Friendly Homepage » Rank Math

Having a strong online presence is a necessity for businesses of all sizes. And at the heart of that presence lies your homepage. But simply having a homepage isn’t enough; you need to ensure it’s optimized for search engines to drive traffic. That’s where homepage SEO comes in. In this post, we’ll discuss the steps … Read more

SaaS Video Production: How to Create Video Using AI — Serpstat Blog

SaaS Video Production: How to Create Video Using AI — Serpstat Blog

The introduction of artificial intelligence has revolutionized the creation and delivery of training content. With AI-powered video generators for customer education, SaaS companies can save time, money, and effort. This case study will discover how, using modern software, Serpstat created an AI-enhanced onboarding video. User Onboarding with AI-Powered Welcome Videos The AI is trained on … Read more

How to Create a Custom Page in WordPress » Rank Math

How to Create a Custom Page in WordPress » Rank Math

Are you interested in creating a custom page template for your WordPress site? Do you want your template to stand out from the rest of your pages? Is it possible to achieve this even without coding? Building websites with WordPress is often considered a simple process. Install a theme, adjust the content to your liking, … Read more

How to Create Profile Page (ProfilePage) Schema Markup

How to Create Profile Page (ProfilePage) Schema Markup

Google just announced a new schema for “ProfilePages,” here’s how to implement it on your website today. 1. Open ChatGPT, download this free PDF with Google’s instructions, and use the following prompt: “Create ProfilePage schema markup for [PROFILE URL], [NAME], [POSITION] of [COMPANY] based on the Google’s new attached guidelines” 2. Copy the schema, customize … Read more

10 Steps to Create a Winning Digital Content Strategy

10 Steps to Create a Winning Digital Content Strategy

Have you put together a content strategy for the year yet? The clock is ticking!  You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy.   As Insider Intelligence notes, a content strategy is ‘table … Read more

Best of SearchBot: Create a strategy to build high-quality backlinks

Best of SearchBot: Create a strategy to build high-quality backlinks

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

Create a Multi-Segment Marketing Strategy in 7 Easy Steps

Create a Multi-Segment Marketing Strategy in 7 Easy Steps

What Is Multi-Segment Marketing? Your target audience includes everyone you want to sell products to. It can be a broad group.  Breaking your target audience into several smaller groups—segments—makes it possible to market your product more specifically to each one. Often, improving the **** the marketing will resonate. It’s a strategy known as multi-segment marketing. … Read more

How to create local business content that converts

How to create local business content that converts

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more

How to Create an Ecommerce Funnel That Converts

How to Create an Ecommerce Funnel That Converts

What Is an Ecommerce Funnel? The ecommerce funnel, also called ecommerce marketing funnel or ecommerce sales funnel, is a framework that describes how people turn from prospects to customers. Here’s a simplified example of an ecommerce funnel in action: Imagine you’re in the market for a new dining table. You probably don’t just type “dining … Read more

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