![How to Create a Winning Social Media Marketing Strategy [Free Template]](https://static.semrush.com/blog/uploads/media/94/04/9404d69596303391b679c0febe3bd93d/5ede0a3d323ac876f2aa51a018703bcf/winning-social-media-marketing-strategy-sm.png)
Small business owners and solopreneurs wear many hats. From managing finances to handling customer service, your plate is always full. Adding social media marketing to the mix may seem overwhelming and time-consuming. But the right strategy and tools can be a game-changer for your business. In today’s digital-focused market, having a strong presence on social … Read more
What Is a Social Media Content Strategy? A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
What Is a Marketing Budget? A marketing budget outlines the expenses a business plans to allocate toward marketing in a specific time frame. Budgets are typically established on an annual or quarterly basis. The expenses detailed in a marketing budget may include the following: Marketing team salaries Software costs Web hosting Ad placement Press relations … Read more
Having a strong online presence is a necessity for businesses of all sizes. And at the heart of that presence lies your homepage. But simply having a homepage isn’t enough; you need to ensure it’s optimized for search engines to drive traffic. That’s where homepage SEO comes in. In this post, we’ll discuss the steps … Read more
The introduction of artificial intelligence has revolutionized the creation and delivery of training content. With AI-powered video generators for customer education, SaaS companies can save time, money, and effort. This case study will discover how, using modern software, Serpstat created an AI-enhanced onboarding video. User Onboarding with AI-Powered Welcome Videos The AI is trained on … Read more
Are you interested in creating a custom page template for your WordPress site? Do you want your template to stand out from the rest of your pages? Is it possible to achieve this even without coding? Building websites with WordPress is often considered a simple process. Install a theme, adjust the content to your liking, … Read more
Google just announced a new schema for “ProfilePages,” here’s how to implement it on your website today. 1. Open ChatGPT, download this free PDF with Google’s instructions, and use the following prompt: “Create ProfilePage schema markup for [PROFILE URL], [NAME], [POSITION] of [COMPANY] based on the Google’s new attached guidelines” 2. Copy the schema, customize … Read more
Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Read more
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